{"product_id":"matrix-biolage-smooth-proof-smoothing-shampoo-1000ml-new","title":"MATRIX BIOLAGE SMOOTH PROOF SMOOTHING SHAMPOO-1000ml NEW","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Biolage Smoothproof Smoothing Shampoo 1000ml is a professional anti-frizz cleansing formula developed for hair that becomes rough, puffy, or difficult to manage, particularly in humid conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by the naturally water-resistant properties of the camellia flower, the formula helps create a protective layer around the hair strands. This protective action reduces the impact of environmental humidity, one of the common causes of frizz, flyaways, and loss of smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe shampoo is also formulated with glycerin, which helps attract and retain moisture. This supports softer, more manageable hair while helping prevent the dry and coarse feeling that can make frizz more noticeable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike shampoos that only cleanse the scalp, Biolage Smoothproof Shampoo helps improve the overall manageability of the hair. It gently removes excess oil, dirt and styling residue while helping detangle unruly strands and prepare the hair for conditioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe paraben-free formula is suitable for colour-treated hair and can be used on frizzy, coarse, wavy, or loose curly hair. It cleanses without leaving the hair feeling excessively heavy, making it suitable for people who want smoothness without losing natural movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor enhanced results, use the shampoo as the first step of the complete Biolage Smoothproof routine. Follow it with Smoothproof Conditioner or Masque and finish with Smoothproof Serum. When used as part of the recommended routine, the range helps deliver long-lasting smoothness and up to 72 hours of frizz control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe economical one-litre bottle is suitable for regular home use as well as professional salons. Whether your hair becomes unmanageable during humid weather or needs additional smoothness throughout the year, Biolage Smoothproof Shampoo provides a practical cleansing solution for softer, sleeker, and more manageable hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":53109300101301,"sku":"ebp1787962402167","price":8.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/4666\/1301\/files\/matrix-biolage-smooth-proof-smoothing-shampoo-1000ml-new_1.png?v=1787962407","url":"https:\/\/getwearstore.shop\/products\/matrix-biolage-smooth-proof-smoothing-shampoo-1000ml-new","provider":"My Store","version":"1.0","type":"link"}